ENT-104
AI Go-to-Market Strategy
A one-day program on go-to-market strategy for AI products — from identifying buyers and pricing to sales cycles and partnerships.
1 day
Founders, sales leaders, marketing leaders, commercial directors
intermediate
hybrid
On RequestOverview
Course Overview
Selling AI products is fundamentally different from selling traditional software. This program covers go-to-market strategy specifically for AI products — from identifying buyers and pricing to navigating complex sales cycles and building partnerships. Participants develop a go-to-market plan tailored to AI product dynamics.
Target Audience
Founders, sales leaders, marketing leaders, commercial directors
Prerequisites
ENT-101 or equivalent. Sales, marketing, or product experience.
Learning Objectives
- Design a go-to-market strategy for AI products
- Identify and reach AI buyers effectively
- Price AI products for market success
- Navigate complex AI sales cycles
- Position and market AI products
Key Modules
- AI Go-to-Market Fundamentals
- Identifying and Reaching AI Buyers
- Pricing Strategies for AI Products
- AI Sales Cycles and Stakeholder Management
- Marketing and Positioning for AI
- Partnership and Channel Strategy
- Case Studies in AI Go-to-Market
Learning Outcomes
- A go-to-market strategy framework for AI products
- A pricing strategy for AI products
- A sales cycle map for AI buyers
- A positioning and marketing approach
Instructor
Your Instructor
Dr. Hussein Mustapha
AITECH Academy Faculty
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